Month: September 2020

Who is ELIRA?

Elira is much more than a conveniently designed pair of pants for the outdoorsy woman. Elira is strength, dignity, power and freedom. Elira is what we all aspire to be as women. The name Elira, in Albanian, means “to be free”. Throughout history, women have been discredited, kept down and controlled. The fear of the …

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Women’s workwear

Patriarcal workplace cultures have demanded women dress and look a certain way while on the job for centuries. From traditional secretarial positions to factory jobs, the expected dress code has been the same. Uniforms have always been manufactured from more heavyweight, thicker materials such as wax canvas and cotton, making it harder to perform optimally. …

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