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Our visionary founder
Meet our creative genius, Kelly McCombs!
Kelly has had a wildly successful career as an interior designer with a passion to create excellence that has been featured and praised in local, national, and international magazines, newspapers and television. She is a holder of multiple patents and trademarks and continues to innovate on a daily basis. With an avid interest in bringing out the best in every situation, Kelly finds herself once again perfectly positioned to change women’s clothing design forever.
From a small Midwestern town to the international stage, Kelly is drawn to creating beauty and balance in all areas of life. Kelly was all too familiar with the potential embarrassment that could accompany a woman answering the call of nature. Through Kelly’s own embarrassing experience and the shared experience of many others, Kelly recognized the need to design a pair of pants that enabled women to discreetly, comfortably, and quickly answer nature’s call. ELIRA was born!

The Phoenix is, a symbol representing “The ELIRA woman,” who knows
who she is. Powerful beyond imagination, illuminating our path and
standing up for equality.
We are rising as a collective consciousness, awakening to protect what is
ours. We are taking back our freedoms — our personal freedom and our
bodies. We get to decide for ourselves what is beautiful when it comes
to our bodies. We are not defined by anyone’s rules.
The decision is ours and ours alone. This freedom is also about
respecting the ways each individual chooses to identify.
No longer are we slaves to fear as we honor the beauty and balance of
the divine feminine and masculine, both.
We are emerging stronger, smarter, and more powerful as we rise up
and fight for the future generations to come. We are standing up to the
plundering and pillaging of our Cosmic Mother, our heritage and our
planet. We are taking back what was ours to begin with.
We are standing in the, “Light of our Creator, ” waking up to our natural
beauty and gifts rising up from the ashes.
The life you want.
Freedom
Freedom is the power to act, speak, or think as one wants without hindrance, and living a life without restraint.
Empowerment
Empowerment is the process of becoming stronger, more confident, and inspired to fulfill our potential in every way.
Exploration
Exploration is the journey of discovery outwardly into the world, and inwardly into the realization of our divine expression.
