Our visionary leader

Meet our creative genius, Kelly McCombs!

Kelly has had a wildly successful career as an interior designer with a passion to create excellence that has been featured and praised in local, national, and international magazines, newspapers and television. She is a holder of multiple patents and trademarks and continues to innovate on a daily basis. With an avid interest in bringing out the best in every situation, Kelly finds herself once again perfectly positioned to change women’s clothing design forever.

From a small Midwestern town to the international stage, Kelly is drawn to creating beauty and balance in all areas of life. Kelly was all too familiar with the potential embarrassment that could accompany a woman answering the call of nature. Through Kelly’s own embarrassing experience and the shared experience of many others, Kelly recognized the need to design a pair of pants that enabled women to discreetly, comfortably, and quickly answer the call. ELIRA was born! 

The life you want.


Freedom is the power to act, speak, or think as one wants without hindrance, and living a life without restraint.


Empowerment is the process of becoming stronger, more confident, and inspired to fulfill our potential in every way.


Exploration is the journey of discovery outwardly into the world, and inwardly into the realization of our divine expression.

Forever in our Hearts, Ellie and Winston. My truest Explorers..We owe ELIRA to you!
Forever in our Hearts, Ellie and Winston. My truest Explorers..We owe ELIRA to you!
Women's Apparel -  -  -  

Kelly McCombs


Kelly’s ventures span a wide range of experiences. With a passion and drive to always bring fresh ideas and inspiration to the way we see everyday life, she continues to innovate and change the world for the better.

Women's Apparel -  -  -  

Jeff McCombs


Jeff has been a Doctor of Chiropractic for 37 years, authored 3 books, and launched several entrepreneurial ventures, with more waiting in the wings. He has worn several hats as CEO, COO, and CFO along the way and follows in a long line of creators and developers in his family. His experience allows him to look at each situation from a variety of perspectives in order to produce results in a cost-effective and efficient manner

Women's Apparel -  -  -  

Amy Yonk


Amelia has held many positions in the accounting field from payroll to payables to controller. Those skills, along with the drive and determination to succeed, gave her the background to start her own business. Amelia attended a Zweibruecken American High School in Germany then continued her education at Central Missouri State University, Warrensburg, MO and graduated with an AS degree in Accounting.

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