The ELIRA Ecosystem Values
Illuminating the path towards ensuring equality and kindness, while celebrating every individual’s needs in active environments.
I'm a free-spirited, sensitive, kind, fun-loving, creative seeking adventure. I unzip discreetly with versatility and love the freedom of expressing myself in all types of environments. I love exploration, exhilaration, and transformation. Let's say I am an enlightened soul looking for...simply you.
To create the most revolutionary products that promote personal freedom and empower a natural experience when nature calls us into action.
About Our CEO
Kelly has had a wildly successful career as an interior designer with a passion to create excellence that has been featured and praised in local, national, and international magazines, newspapers and television. She is a holder of multiple patents and trademarks and continues to innovate on a daily basis. With an avid interest in bringing out the best in every situation, Kelly finds herself once again perfectly positioned to change women’s clothing design forever.
From a small Midwestern town to the international stage, she was drawn to creating beauty and balance in all areas of life. Kelly was all too familiar with the potential embarrassment that could accompany a woman answering the call of nature. Through her own embarrassing experience and the shared experience of many others, Kelly recognized the need to design a pair of pants that enabled women to discreetly, comfortably, and quickly answer nature’s call. ELIRA was born!